Bringing Soul to Your Strategy: How Colour Can Transform Your Brand from Meh to Magnetic

by Amy Bell

What I Do (aka Why My Clients Call Me a Brand Witch — in a Good Way)

I use intuitive branding and colour psychology (paired with a little numerology magic) to uncover the hidden essence of your business. I take the “woo” and wrap it in strategy.

Here’s what that can look like:

  • Helping you discover your CEO colours and from there we choose those that resonate with your brand values, not just what’s trendy.

  • Uncovering your “brand archetype” to guide everything from your messaging to your photoshoots.

  • Creating design that feels like you — aligned, magnetic, and wildly clear.

Because when your visuals and your voice are in harmony, your audience feels it.

Your Brand is a Journey — Not a Logo

And like any good journey, it starts with a few key checkpoints. If you’re early in your brand-building phase (or thinking of a rebrand), here are a few tips to get you started — no Canva expertise required!

5 Fun & Easy Ways to Add Soul to Your Brand (Starting Today!)

Pick a Signature Colour from Your Line-up that Matches Your Message

  • Want to feel calm and trustworthy? Blues may be your best friend.

  • Want to energize and excite? Oranges and reds could fire you up.

  • Ask yourself: How do I want people to feel when they see my brand?

Name Your Brand Values

  • Write down 3 core values you want your business to embody. (The information in your colour and numerology code really helps nail this bit down)

  • Now ask: Do my current visuals and voice reflect these?

  • If not, it might be time for a refresh.

Make a “Brand You” Moodboard

  • Collect images, quotes, textures, and colours that just feel right.

  • Bonus points: Add your childhood obsessions or dream future office.

Audit Your Current Vibe

  • Pull up your website or socials.

  • Ask a trusted friend: If you didn’t know me, what would you think I do?

If the answer doesn’t light you up — that’s your cue.

Tune Into Your Intuition

  • You know more than you think. If something feels “off,” it probably is.

  • Branding is as much a gut check as it is a strategy session.

You’re Not “Too Much” — You’re Just Not Fully Expressed (Yet)

Colour is the bridge between what you feel and what your clients see. When you use it intentionally, you’re building trust, emotion, and connection.

So whether you’re starting out, rebranding, or just feeling a little wobbly in your identity — know this:

  • Your brand has magic in it.

  • You just need the right lens to see it.

That’s where I come in.

Want to dig deeper?

I offer something called Branding with Soul — a 1:1 colour-powered session where we decode the energy of your business and bring your brand into alignment. It’s part therapy, part strategy, and a whole lot of fun.

Until then, go forth and colour boldly.

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The Foundation of Colours is a trailblazing organisation that explores the profound impact of colour on human consciousness, health, and well-being.